My TikTok stats

For this post, I will be analysing my TikTok account data to understand how to improve and get more traffic. Data for the last 39 days. First of all, there are huge percentage jumps because I used an old account. 1 million percentage increase for video views. LOL.

TikTok video views.

So on 6 Jan, there was a spike, because I think it was in between 2 of my most viewed videos: screen time and MOE teachers. These are relevant to the Singapore context, and I got quite a few comments. Then, on 4 Dec, I initially received a few scam comments and messages, which occurred when I started using this TikTok account again, and the algorithm picked up on it. I'm now facing a slump in views, but I should probably choose another hot topic to discuss.

TikTok profile views.

The spikes are on 4 Dec and 28 Dec. No surprise with 4 Dec, but on 28 Dec, I had my first most-viewed videos, where I just ranted about my job. It broke the ice for me because prior to that, I had just been posting CTA posts for Etsy; since then, I have learned to post more in my niche with content that is useful and relevant.

TikTok likes.

Moving on to likes. The 2 spikes are on 4 Dec and 6 Jan, 6 Jan being the period where I posted the MOE teachers' video. You can see an initial spike, then it flattened, and it increased when I posted the rant videos, and it is flattening now.

TikTok comments.

Interesting correlation, 4 Dec and 6 Jan as well. Comments and likes go hand-in-hand.

TikTok shares.

Shares might be affected by my own sharing, and I don't really care for this chart.

TikTok gender and age. For the last 7 days.

And I am attracting female viewers, with most of them between the ages of 25 to 34. 95.6% viewers are from Singapore. I find no need to post that chart.

So, in summary, I need to talk about hot topics that are useful and relevant for Singaporean females in their 20s, to get more comments and likes. Hahaha.

Do follow me on my various social media platforms and check out my Etsy shop!

Etsy | TikTok | Facebook | Pinterest | YouTube | Linktree | Itch.io

My itch.io stats

My itch.io Creator Dashboard.

Haha, 3 views only. I may come up with a new game soon. Stay tuned!

Do follow me on my various social media platforms and check out my Etsy shop!

Etsy | TikTok | Facebook | Pinterest | YouTube | Linktree | Itch.io

My Linktree stats

My Linktree website insights.

So here are my Linktree stats. I think less than half of the people who visit my website click on the other links.

Do follow me on my various social media platforms and check out my Etsy shop!

Etsy | TikTok | Facebook | Pinterest | YouTube | Linktree | Itch.io

My Etsy Shop stats

The main focus of my digital marketing is to drive more traffic and sales to my shop. Here is a look at some of the stats in my shop currently. Hopefully, they improve towards the end of the year, but I am proud of what I have achieved in the course of only a month.

My Etsy Shop visits, orders, conversion rate, and revenue.

The first image is from the Shop Traffic tab in Etsy Shop Manager, which counts visits, meaning individual people who check out my shop or listings. That peak is from 1 Jan with 190 visits. I do turn ads on and off, so that was during ads time. I started the shop on 2 Dec 2025, but the data starts from 3 Dec 2025. The visits range from 0 to 31. I have made revenue of SGD $8.50 so far with 3 orders from 3 different people, and that got me 4 sales. The conversion rate is how many people who visited actually bought something.

My item favourites, shop follows, reviews, repeat buyers, cities reached, and abandoned baskets.
 

Moving on to my Shopper Stats. Pretty self-explanatory, I started to get some favourites, and that led me to more sales. Sales and reviews go hand-in-hand.

How shoppers found my Etsy Shop.

Here is the data on how my shop was found. I brought most of my traffic through my various social media platforms, the highest being Facebook, followed by Instagram (My personal).

My ad stats.

Now moving on to ads. As I said, I turn it on and off periodically, so the 2 flat lines are from the days I decided not to. That long flat line at the start is when I wasn't allowed to create ads because my shop was still brand new. I have had my highest traffic on 8 Jan 2026.

My Etsy Shop overview on eRank.

Now moving on to my first actively used tool, eRank! It is useful to find keywords to know what people are searching for on Etsy. I am ranked 4057 in Singapore and in the millions globally. LOL.

My Top Sources and Top Keywords on Traffic Stats, on eRank.

Now this is my Traffic Stats. Most of the users come from Facebook, followed by Instagram, then Direct. Direct means people who go to my link. The Top Keywords recently appeared, and I think it means what people are searching for that led to my listings. I will look at them soon.

My Top Devices and Top cities for my Etsy Shop.

No surprise, most visitors are Singaporeans on mobile.

My Top Countries and Demographics.

Over here, it says United States because the folks from the US are not all from the same city, so I can conclude my main audience comes from the US and Singapore. No demographic data, this would be extremely useful to know.

My Shop Analyzer on RankHero.

The last data is from this website called RankHero. I am using the free Shop Analyzer, and it said I am better than 35% of sellers. Even just making 1 sale makes me 20% better. Wow, there are so many shops that have no sales. I have made 4 sales so far, so I am not in such a good position either, but I am still thankful nonetheless.

So to conclude, I'm just getting started. I should continue using ads and Facebook to get more views, leading to more favourites, reviews, and sales. I need to make sure my listings look good on mobile and cater for both US and SG audiences.

Do follow me on my various social media platforms and check out my Etsy shop!

Etsy | TikTok | Facebook | Pinterest | YouTube | Linktree | Itch.io

My Pinterest stats

I shall attempt to share my socials stats in this blog, starting with Pinterest! The motivation behind using it is to promote my Etsy Shop, and it has been fun using it. I am familiar with Pinterest, but it is in recent months that I have come to use it more often and diligently. My demographics are Asian women between 25 to 34 who use both mobile and computer devices.

These are my current Audience Insights:

My Pinterest Audience Insights.

So, analysing these 2 charts, I can tell my pins attract women between the ages of 25 to 34, not surprising since my niche is for preschool teachers and parents. Somewhere along the lines, I started to create more girly and kiddy art for my products.

The location of my audience and the devices they used.

From these charts, I can tell that most of my audience is from Asia, and they are mainly using mobile phones and computers.

Do follow me on my various social media platforms and check out my Etsy shop!

Etsy | TikTok | Facebook | Pinterest | YouTube | Linktree | Itch.io

Reflection

It was a good year!

Thank you, 2024!

I am ending this year with my 12th post, I did it! It is always good to look back and reflect on your year or life. This year I took the K2s and we did our graduation concert successfully. Lots of stress and worries along the way but I managed to pull through. At the end of the day, I should never forget why I am doing what I am doing. It has to be for the children, not for the colleagues, principal, or even ECDA. Of course, I am not aiming to become everyone’s enemy, but the heart behind this blog and my career has always been about the young ones.

Looking forward to 2025!

Do follow me on my various social media platforms and check out my Etsy shop!

Etsy | TikTok | Facebook | Pinterest | YouTube | Linktree | Itch.io

Operant Conditioning

Operant conditioning.

What is operant conditioning?

Previously I talked about classical conditioning, so today’s article is about the other type of conditioning, operant conditioning. This is a very different theory, as it talks about how we feel motivated when there is a reward and discouraged when there is a punishment (Cherry, 2024). It is a simple concept, so I won’t dwell too much on it.

This theory is also applicable to wild animals. If there is food available at a farm, then the animals will gather in the same place regularly to forage, but if there is an electric fence surrounding the area, they will be deterred. Animals are smart.

Naturally, I use this in my workplace. I reward children with praise, or they get to do things that other peers do not, such as getting to help me with certain tasks. I ask children to sit down to quiet down when they get too rowdy or take away their privileges. We, as adults, also let our decisions be determined by rewards and punishments.

Of course, at some point, we need to have delayed gratification. For things like studying for the exam when you would rather play games, it can be tedious to know what is important. For folks who are more mature or self-motivated, they do not need a literal reward in front of them because they can look ahead.

References

Cherry, K. (2024, July 10). Operant Conditioning in Psychology. Retrieved from Verywell Mind: https://www.verywellmind.com/operant-conditioning-a2-2794863

Do follow me on my various social media platforms and check out my Etsy shop!

Etsy | TikTok | Facebook | Pinterest | YouTube | Linktree | Itch.io