Alright, it's midyear, so I wanted to do a midyear review of my business and social media platforms. Starting off with Pinterest, like I did at the start of the year. For this series of data analysis posts, I will be comparing my current data with January's data, so this should be fun and give me insights as to how to improve for the rest of the year.
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My January Pinterest Audience Insights.
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| My June Pinterest Audience Insights. |
So in comparison, my main target audience is still females, though there has been a slight increase in males. Age 25 to 34 is still the core group, and there is a decrease of 35 to 44 folks.
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January's data on my audience's location and the devices they used.
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June's data on my audience's location and the devices they used.
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I don't see a noticeable difference. They are still from Asia and use both mobile devices and computers.
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| Overview of the past 6 months. |
This chart is more relevant. I have tried pinning consistently, and throughout the past 6 months, I have gotten 14.71k impressions, which means the number of times my pins appeared on the screen. 343 engagements, the number of times people clicked or saved my pins. 13 outbound clicks are people who visited my Etsy Shop/YouTube video/blog post from the link in the pin. There were 92 saves, but this might include mine, as I save them to boards. I have 8.31k people who have seen or engaged with my pins, and about 170 unique individuals.
So in summary, my target audience of age 25 to 34 Asian women who use phones and computers has remained the same and has grown since I started using it. It was a tool to promote my Etsy shop, but now I have incorporated my blog and YouTube.
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