Data Studies

Data studies.

Every good business needs to have its data analysed. While this is unfamiliar territory for me, I attempt to make sense of my business data. In this page, I share visual charts to illustrate points. I have decided to analyse my various platforms to find out my target audience, demographics, and craft customer personas.

The data collected below is from 8 Jan to 13 Jan.

My Pinterest stats (Some charts from my Pinterest account. My demographics are Asian women between 25 to 34 who use both mobile and computer devices.)

My Etsy Shop stats (These stats are from Etsy, eRank, and RankHero. I should continue using ads and Facebook to get more views, leading to more favourites, reviews, and sales. I need to make sure my listings look good on mobile and cater for both US and SG audiences.)

My Linktree stats (I use a Linktree website as a tool; here is my data.)

My itch.io stats (Currently, I have one visual novel game, so my data is a little lacking.)

My TikTok stats (I need to talk about hot topics that are useful and relevant for Singaporean females in their 20s, to get more comments and likes.)

My YouTube stats (I am just getting started, and it is nice to know YouTube will push my content, so I don't have to keep sharing. I will still post on Facebook. There are a couple of trends I can look into. There is no useful data, like gender or age.)

My Facebook stats (To summarise, I lack the age and gender data as this page has very few views. My target audience is non-followers, but I should still aim for followers. I should post more types of content other than just links and invite comments. Perhaps I can try reels since most of the traffic that leads people to this page is through reels, although it was from ads. But I can try to make a viral reel. I should probably not reuse TikTok stuff but craft something different. Since folks like to do doom scrolling.)

My Blog stats (Overall, I would say I aim for Google to be my number 1 referrer because Facebook means I am the one sharing to get views. My audience is Asian countries, with no data on age or gender.)

Henceforth, my niche is Asian or US women between the ages of 25 to 34 with content that covers both mobile and computer, relevant to Asian topics.