Tuesday, January 13, 2026

My Facebook stats

So far, I have made 2 ads using my Facebook page, and it has got me some likes and views. Here is a more in-depth look at my Facebook Page data.

Facebook views breakdown.
Facebook views breakdown

The dark blue line is from non-followers; it spikes up because I share my posts with Facebook groups. Apparently, my posts don't get seen by followers much.

Facebook views by content type.
Facebook views by content type.

Then, according to content type, the most popular type is when I share links. I share links to my blog, YouTube, and Etsy, so no surprise there. Multi-photo content is my listing posts.

Facebook views by followers vs non-followers.
Facebook views by followers vs non-followers.

As explained, I get most of my views from non-followers. I do invite these people who come from my ads to like my page, but not many people will like my page.

I will skip Earnings since it doesn't apply to me yet. Moving on to Engagement.

Facebook engagement overview.
Facebook engagement overview.

So, the spike is from 31 Dec to 1 Jan. I have 216 reactions from my ads, 5 comments, and 29 shares (All from me, I think). The 2 bumps are probably from my ads.

Facebook engagement by content type.
Facebook engagement by content type.

The same data as the previous.

Facebook engagement by interaction type.
Facebook engagement by interaction type.

Most of my engagement comes from likes on the posts.

Engagement by followers vs non-followers.
Engagement by followers vs non-followers.


Moving on to the audience.

Facebook audience overview.
Facebook audience overview.

As of now, I maintain 13 followers. 1 unfollow. Wow, I didn't know they kept track of this.

How people find your content on Facebook.
How people find your content on Facebook.

They find me on reels and feed. Feed I can understand, so reels is probably when they are watching reels, and my ad appears. Interesting.

To summarise, I lack the age and gender data as this page has very few views. My target audience is non-followers, but I should still aim for followers. I should post more types of content other than just links and invite comments. Perhaps I can try reels since most of the traffic that leads people to this page is through reels, although it was from ads. But I can try to make a viral reel. I should probably not reuse TikTok stuff but craft something different. Since folks like to do doom scrolling.

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